Statistics show that online crime is on the rise. To fight back, we need to work together.
In 2018, we commenced our collective journey of reversing the threat of cybercrime, a bold initiative to bring cybercrime out of the shadows and put cyber security in the national spotlight.
Last year’s campaign, which ran from Monday 7 to Sunday 13 October 2019, saw the launch of ‘Confessions of a Cybercriminal’ – a unique creative concept designed to bring the threat of identity crime to life in a way that created attention, and demonstrated practical and simple ways people and businesses can protect themselves online.
The campaign saw great engagement from Stay Smart Online partners, with ANZ, Westpac, St.George, Bank of Melbourne and BankSA joining the ACSC to reverse their website home pages to black-and-white to launch the week. Commonwealth Bank and National Australia Bank also supported the campaign with significant internal and external activities.
Hundreds of other businesses, government agencies, associations and community groups supported the campaign by displaying black-and-white imagery on their websites and social media, and running events for their customers and employees to focus attention on the importance of cyber security.
The bold move of reversing websites, social media pages and communication materials to black-and-white was supported by an integrated communication approach. This included a range of face-to-face events led by the ACSC in Sydney, Adelaide, Alice Springs and Brisbane, public relations, media coverage, social media, and the development of a large range of content (videos, printed materials, fact sheets, social media posts and interactive website activities).
To help people take control of their identity, we developed three interactive website activities including:
- A phishing quiz – that included a mix of real and fake messages to test respondents’ ability to spot scam messages. The quiz provided immediate feedback on whether the respondents’ answers were correct or incorrect and highlighted the components of the email they could look at to help identify whether it was real or fake.
- A social media privacy checklist – designed to get people to review their privacy settings on social media and guide them through the steps of locking down their accounts to keep their information as private as possible.
- An online password pledge – designed to encourage Australians to commit to creating strong and different passwords on each of their important accounts (bank accounts, email, social media) and to increasing their level of security by turning on two-factor authentication for these accounts.
With a few simple steps you can protect yourself from cybercriminals who want to steal your identity, set up accounts in your name, impersonate you online, or use your credit card to buy things.
Together we can reverse the threat of cybercrime!