The objective of the market research was to measure levels of community awareness, understanding and behaviours in relation to the current cybersecurity threats in Australia, and to inform the development of cybersecurity communications to the Australian public to improve national cyber resilience.
Key findings include:
- There is an unmet demand for more, readily accessible information about cybersecurity, with one in every two Australians wanting to hear more.
- The preferred source of cybersecurity information for Australians is through government websites, with a single dedicated government website the leading preference for two in five (38%) of Australians.
- ASD’s ACSC has the highest top of mind association for cybersecurity information, reporting and assistance but has low brand awareness, proving the need to increase the profile of the brand.